This New Year's Day, fireworks produced in Liuyang were a smash hit in German supermarkets, with crowds lining up as early as 4 a.m. to buy them. In Southeast Asia, the Middle East, and North Africa, Liuyang’s dazzling fireworks displays have lit up festive celebrations. And in all six Disneyland parks worldwide, Liuyang’s aerial shells add brilliance to every fireworks show... These booming scenes highlight the global influence of China’s fireworks as a top-tier export.

Statistics show that in the first five months of this year, fireworks exports from Hunan Province reached 1.81 billion yuan, a year-on-year increase of 17.3%, accounting for 57.3% of China's total fireworks export value. As the core production hub, Liuyang contributed 1.66 billion yuan in exports, making up 91.4% of the province's total during the same period. With a growth rate of 15.1%, Liuyang continues to lead the market.

Jinyi Fireworks Company set off fireworks at the Consulate General of China in Calgary, Canada.

Liuyang accounts for 70% of China's fireworks exports.

When it comes to Chinese fireworks, look to Hunan; for Hunan's fireworks, look to Liuyang.

As the world's largest production and export base for fireworks and firecrackers, Liuyang holds the prestigious title of "China's Fireworks Capital." With 431 manufacturing enterprises and an annual output value exceeding 50 billion yuan, it firmly dominates 70% of China's fireworks export market, solidifying its position as the undisputed global leader in the pyrotechnics industry.

A Dutch influencer bought fireworks made in Liuyang.

An export data map clearly outlines the global footprint of Liuyang's fireworks.

EU and US markets each account for 35% of the export share, while the remaining 30% extends across over 100 countries and regions worldwide.

With the gradual lifting of fireworks bans in Europe, traditional markets like Germany and the UK have staged a strong recovery, emerging as a 'power engine' driving export growth.

On April 25, 2025, during the International Fireworks Festival, U.S. clients visited Chuangmei Fireworks Co., Ltd.

Riding the Belt and Road Express, Liuyang fireworks enterprises have seen sustained growth in pyrotechnics display contracts across partner countries. Today, Liuyang's fireworks export reach spans 40 out of 65 BRI participating nations.

Jiteng Fireworks has grown to become the largest overseas supplier for Germany's "NICO FIREWORKS" since establishing their partnership in 2014, with annual sales exceeding the 100-million-yuan milestone.

Liuyang enterprises have conducted in-depth market research on consumer preferences, launching visually stunning and cost-effective "viral fireworks." To address daytime usage scenarios, they innovatively developed daytime fireworks, now successfully applied in sports events, wedding celebrations, and other occasions.

Surging demand from Southeast Asia's festive traditions and emerging opportunities in South America have driven exports of New Year fireworks series to exceed 30 million yuan. Meanwhile, the African market has become a new spot for growth—Liuyang Happy Fireworks Export Company has established partnerships with seven countries including Kenya and South Africa, with projected African exports reaching 10 million yuan by 2025.

In Wenjiasi Town—the core production hub—39 out of 44 local companies ventured into foreign trade during the first half of this year, with their total export invoicing exceeding 600 million yuan.

Dutch supermarkets sell fireworks produced in Liuyang

From OEM to Brand Building

In the past, Liuyang fireworks primarily served as OEM manufacturers for international brands. Now, an increasing number of enterprises are embarking on the path of independent brand development.

Tang Yanyi, Head of New Year Fireworks, stated that the company has over 20 years of experience in fireworks export and display services, primarily supplying European markets with annual exports valued at 20-30 million yuan. Own-brand products now constitute 30% of total output.

Zhaofeng Fireworks has successfully established direct-to-market sales channels by acquiring Germany's second and third largest distributors and leasing warehouses in key ports like Hamburg. This shift in brand operation strategy has propelled its emergence in the international market.

Dongxin Fireworks participates in international fireworks displays.

Dongxin Fireworks is strengthening its own brand development in the U.S. market. By establishing warehouses in the U.S. and pre-stocking popular products, the company has significantly reduced costs, allowing local distributors to conveniently pick up goods nearby. This extends its direct reach into the U.S. end market, and the innovative cooperation model has gained recognition in the U.S. market.

In 2024, Huibaijin exhibited at the Raccoon brand trade show in the United States.

Huibaijin Fireworks insists on technological innovation and environmental sustainability, continuously improving the visual effects of its products. Its fireworks, made by low-smoke, sulfur-free new material, have been highly popular in the U.S. market. The company's self-created premium export brand, Raccoon, has achieved remarkable success in the U.S., with 2025 sales reaching 43 million yuan, a year-on-year increase of 30%.

Currently, "Liuyang Fireworks" has been showcased as a national image brand in New York, USA for three consecutive years. Self-owned brands such as Panda Fireworks and "T-SKY" now account for 30% of overseas exports.

From traditional manufacturing to technological innovation, from OEM production to global branding, Liuyang Fireworks continues to enhance its reputation as the "Fireworks Capital of the World" with a new approach.

From "manufacturing exports" to "cultural exports"

In February this year, Liuyang's Guandu Fireworks illuminated Al Shaheed Park in Kuwait. During two culturally integrated fireworks shows, drone formations sequentially displayed symbols like the Kuwaiti flag and the Arabian falcon, bridging Eastern romance across continents. Currently, Guandu Fireworks Group is in talks with Middle Eastern cities including Dubai to expand Liuyang's fireworks onto a broader global stage.

Liuyang has innovatively developed the "Sky Theater" model—fireworks troupes integrate pyrotechnics, musicals, and drone performances to create immersive artistic narratives through "global elements + Chinese aesthetics.""Fireworks can showcase Chinese culture and stories while incorporating foreign symbols," said Huang Cheng, the project leader. He revealed that the team has established a mature IP system and is currently in talks with Dubai and Saudi Arabia to transition from "fireworks operators" to "IP operators," allowing international audiences to experience Chinese aesthetics.

As a pioneer in Liuyang's fireworks export industry, Dongxin Fireworks Group has achieved a decade-long industry leap: transitioning from early product and equipment exports to now mastering the entire chain of pyrotechnic technology and creative design. Its participation in global events has earned it the reputation as a "national calling card"—the 2008 Beijing Olympics' "Giant Footprints" and the 2022 Winter Olympics' ice-snow light show both redefined international perceptions with fully localized creative solutions. On the competitive stage, Dongxin's team triumphed at the 2024 Macau International Fire Music Competition, marking their third attempt and first championship. Currently, the company has secured over 10 international projects across Southeast Asia, Canada, and beyond.

The Chinese team participated in the competition at the 12th Philippine Fireworks Festival.

In 2024, Liuyang fireworks frequently appeared in Belt and Road partner countries, staging over 60 international fireworks displays, including at the Philippines International Fireworks Competition, Algeria's Independence Day celebrations, and Kyrgyzstan's national events. Xiaowen Technology participated in the Paris Olympics fireworks design, while Jingtai and Huahuo dazzled in South Korea. Tanghua Fireworks supported Cai Guoqiang's artistic creations in the United States.

From product exports to cultural exports, Liuyang Fireworks is reshaping global perceptions of Chinese fireworks through dual drivers of technology and culture.